If you are an independent software vendor (ISV) then you’ve probably considered moving your current solution or brand new solutions to the cloud. This is an obvious step for most companies but it can create pressures most don’t anticipate. In general, ISV’s have had their world turned upside down over the past five years as standard consumption models of pay per seat or pay per compute have been expanded into micro transactions, ambient commerce and utility integration in service stacks. Cloud has provided a vehicle for the internet of things and thereby nearly unlimited opportunity for ISV’s to both develop and monetize applications with consumers and enterprises alike. Here are other considerations for ISVs moving to the cloud.
First, market and platform matching:
A great ISV solution needs great research. Having a keen understanding of who will use the solution and how it will be used is absolutely essential to identifying which cloud platform is best suited to go forward. How you come up with a monetization model and the level of IT ownership you will still have to support can be the difference between a successful launch and lot of rework to move the solution to a new cloud platform.
Next, Commerce Models:
For startups and small ISV’s, cloud can dictate commerce-ability if not support on how to establish the market. eCommerce integrations are a must and it goes beyond your usual credit cards and PayPal but many existing ISV solutions still have familiar procurement models. But once cloud comes into the picture, many potential use cases evolve and ISV need to plan proactively and explore new models.
Lastly, build your solution’s value around data
It is very evident today that development of applications and solutions which both optimize and leverage data outpace the value of those solutions which are strongly functional. The move to cloud, including the capacity to access data in the cloud, can provide compelling demands to create an ISV solution which is more data centric thereby leveraging many of the robust big data technologies available to solutions delivered in the cloud.
In order to carve out differentiation amidst the competition, I S Vs need to research their markets, platforms, and use cases – plan, integrate, and advertise a broad eCommerce capability to consumers and businesses – and finally focus on data as a key asset to maximize the valuation of the solution. This is an exciting time for technology, and I think we’ll continue to see companies invest in as well as divest information based businesses in order to access high market multipliers.
Do you agree with the strategy I have outlined for ISV’s to shift to cloud? Do write in with your views.
Big Data,Commerce Models,eCommerce integrations,monetization mode