Author's Posts

The Social Strategy for Big Pharma

Posted by: Rishi Arora | June 26, 2013

Social media has redefined ‘engagement’ for businesses and opened doors to consumer insights never before imagined. Due to unclear guidelines on the use of social media, Pharma companies have been slow on the uptake of this medium. They have been investing in expensive and time consuming methods like personal interviews, opinion polls, etc., to gain insights into the minds of the healthcare value chain stakeholder.