The rapid pace of technological advancements and ever-changing consumer expectations have resulted in intense competition in all industries. To ensure success in today’s digital marketplace, organizations seek a paradigm shift in how they run their businesses. This calls for the creation of revolutionary business models and processes that can open new revenue streams. In this scenario, organizations need to look at Cloud not just as an IT tool, but as an enabler of business change.
After over a decade of cloud evolution, it isn’t surprising to see enterprises warming up to broader adoption. This is fueled by the fact that the might of top technology organizations is behind cloud and scores of smaller, but aggressive, players have sparked price wars bringing costs down.
However, according to analyst studies, only about 10% of enterprises have shut down their traditional data centers. The reason for this caution is easy to guess. Cloud technology was not explicitly designed for the enterprise!
But that is changing. In the coming years, the cloud industry report card is going to look very different. According to the latest forecasts, over 75% of enterprises will shut down their traditional data centers in the next 10 years. And leading the change into the bullish future is Oracle with its Gen 2 Cloud service.
Oracle’s purpose-built Gen 2 Cloud services are designed with three distinct enterprise-friendly featuresi:
- The service provides enhanced levels of security, from core to edge to protect critical data
- It protects investments in Oracle databases and applications by making them portable to the cloud
- It offers an incontestable price versus performance advantage compared with on-premise versions
But the larger picture is even better. Cloud gives a quick boost to the transformation programs of an enterprise through:
- Business Model Reinvention: A leading utility provider in Denmark cleaved its generation and distribution functions into two separate units. With this business change, the utility had to transform its CRM and billing operations as well. For this, it designed and built a Customer Information System (CIS) in a Platform-as-a-Service (PaaS) model based on Oracle’s CRM and billing products on its advanced cloud platform. Smaller utility companies that cannot afford such a system can now use the platform in a ‘Service Bureau” model. This has opened new revenue streams for this utility provider.
- Operating Model Transformation: A large manufacturing company needed to change its way of operations in order to retain large FMCG customers, who themselves were in the process of digital transformation. It carried out an enterprise-wide SaaS implementation along with unique business accelerators to build a future-proof system, transforming the company’s supply chain and manufacturing processes. Oracle cloud was deployed to ensure applications remained secure and costs were kept down.
- Business Function Optimization: A US-based leading provider of entertainment services leveraged Oracle Cloud to streamline the human resources function. The program enabled the transformation of the company’s HR processes across 28 countries, resulting in enhanced experience and efficiency for its employees.
While the end goals of the three companies were different, Oracle made the transformation more secure, reliable, efficient and cost effective, eliminating the decades-long tentativeness enterprises have shown for migrating from on-premise to cloud.