Author's Posts

Seven active leads to make your social community a raving success

Posted by: Ramanujam Srinivasan | December 14, 2010

I am a member of almost 100+ social communities – not only the general social networking websites like Facebook, but specialized communities – communities of a particular brand, genre, business type, lifestyle etc. The more I visit the sites, the more I see a pattern of why some brands have been able to create successful communities, have people flocking to them and maintain their ranks amidst the myriad forms of so called “social websites”.If you have a social community for your brand/organization, here are essential characteristics of a successful online social community and tips on how you can take it to the next level.

What if the Customer and Brand meet at a party?

Posted by: Ramanujam Srinivasan | October 21, 2010

In my rendezvous with the different brand managers of various organizations, one question that takes prominence is – How do I get to know my customer and have conversations frequently? As a customer myself, I wonder how to start interacting with brands and give feedback on how I perceive them. In this era of social media, what will customer and brand talk if they met at a common place? How will the conversation shape up? What will both learn and appreciate about each other? Following is a small snippet of this imaginative yet compelling conversation.

Secret ingredients of the Social Media sauce

Posted by: Ramanujam Srinivasan | August 06, 2010

Something is cooking for the brands…and it smells really good. Brands which lead the social media revolution concentrate on having many aspects of engagement in their online initiatives. Some of the best known social media initiatives have always made use of the following core ingredients a.k.a. the 3 C’s to create the perfect sauce.

How strong is your social harness?

Posted by: Ramanujam Srinivasan | July 06, 2010

Being an Innovation and Social Media evangelist at Wipro, there are a few questions which come back frequently to me while interacting with Brand & PR managers – Am I doing enough on Social Media? Can I bank upon it as a channel of marketing/sales? How do I know if I am being effective?