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The growth of online insurance distribution

Posted by: Rajiv Juneja | January 23, 2013

Continued slow economic growth and an unsteady recovery have led insurers to sharpen their focus on their distribution channels. Increasingly demanding customers, and changing lifestyles and buying preferences have further queered the pitch for insurers, forcing them to arrive at an optimum mix of traditional and new distribution channels to connect with customers. The changing industry landscape has spawned a whole range of distribution channels that include banks, corporate agents, insurance brokers, individual agents, direct mailing, company website, mobile, kiosks, worksite marketing, Islamic insurance (Takaful), supermarkets and other retail outlets, affinity channels and groups, insurance-linked debit/credit cards, and call centers.