Author's Posts

Mobile EAS Strategy - The Do's and Don'ts

Posted by: Prasenjit Bhadra | June 29, 2012

Though most people feel that the iPhone (and its siblings, the iPod and iTouch) is Apple’s greatest creation, the credit for another revolution goes to the company-the establishment of the app store. Consumers loved it, and vendors like Amazon, Google and Microsoft, have begun to offer similar stores that have a self-service model.