December | 2011
Manufacturers and Service Providers across the health care continuum are turning to analytics in a big way to help them meet the needs of key parties in the Healthcare and Life Sciences (HLS) industry – patients, care providers, payers, intermediaries, and facilities.
As the business challenges facing the industry grow increasingly complex, analytics is helping these organizations in a really BIG way, to gain new insights for appropriate action and intervention. The HLS sector garners data from multiple sources like point-of-care encounters, medical claims, pharmacy claims, lab values, genetic markers, biometrics, etc. Analytics can leverage this data and enable strategic decision making on how to understand and address unmet medical needs, penetrate new markets, grow revenues, track competition, drive product and service differentiation, acquire and retain new customers, respond to market dynamics and regulations, and perhaps most importantly, help improve safety and health outcomes. With so many valid and crying needs, so much data and information from so many places, how else can one deal with it all?
In my
article in the latest issue of
WInsights I listed some of the ways Analytics can help:
Innovation imperative: With so many huge patent expirations and new biotechs scurrying for market presence, customer and market intelligence must be fully exploited to fine tune and optimize the product lifecycle.
These are just some of the benefits of Analytics in the HLS industry. What have been your experiences with big data and the growing role of analytics in the industry
© 2021 Wipro Limited |
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© 2021 Wipro Limited |
Pharmaceutical & Life Sciences