Author's Posts

Click and Collect: Ingredients for Success

Posted by: Pathik Pandya | February 25, 2016

Earlier in July 2015, the BBC asked a pointed question – Is Click-and-Collect ‘cannibalising’ retailers?, even though the same article quoted IMRG estimate of 20% annual growth rate across all retailers for “Click and Collect” (C&C). This indicates, whatever the case is, C&C is here to stay.