Services Industries Cloud Cybersecurity Digital EngineeringNXT HOLMES Geographies

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platform
Consulting
Infrastructure Services

Service Offerings

Data, Analytics & AI
Applications
Digital Operations and Platform
Consulting
Infrastructure Services

Client Themes

As a service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything

Client Themes

As a service
Big Data
Blockchain
Cyber Security & Enterprise Risk
DevOps
Enterprise Ops Transformation
Industry 4.0
Open Source
Product Lifecycle Management
Software Defined Everything
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public sector
Retail
Semiconductors
Travel & Transportation
Utilities
Aerospace & Defense
Automotive
Banking
Capital Markets
Communications
Consumer Electronics
Consumer Packaged Goods
Education
Engineering, Construction & Operations
Healthcare
Insurance
Medical Devices
Natural Resources
New Age Markets
New Age & Media
Network & Edge Providers
Oil & Gas
Pharmaceutical & Life Sciences
Platforms & Software Products
Industrial & Process Manufacturing
Professional Services
Public sector
Retail
Semiconductors
Travel & Transportation
Utilities
America
country usa
United States
country canada
Canada
country brazil
Brazil ( English  |   Portuguese )
country maxico
Mexico ( English  |  Spanish )
country latam
Latam
Continental Europe
country benelux
Benelux
country nordic
Nordic
country france
France
country dach
Dach ( English  |  Deutsch )
Africa
United Kingdom & Ireland
Asia - Pacific
country
Asean
country
Korea
country
China
country
Australia
country
Japan ( English  |  Japanese )
country
Taiwan
India & Middle East
country India
India
country
Middle East
Global Site
America
country usa
United States
country canada
Canada
country brazil
Brazil ( English  |   Portuguese )
country maxico
Mexico ( English  |  Spanish )
country latam
Latam
Continental Europe
country benelux
Benelux
country nordic
Nordic
country france
France
country dach
Dach ( English  |  Deutsch )
Africa
United Kingdom & Ireland
Asia - Pacific
country
Asean
country
Korea
country
China
country
Australia
country
Japan ( English  |  Japanese )
country
Taiwan
India & Middle East
country India
India
country
Middle East
Global Site
< Insights

Padmanabhan V

Services
Industries
Cloud
Cybersecurity
Digital
EngineeringNXT
HOLMES
Geographies
Contact Us
About Wipro
Careers
Locations
Leadership
Investors
Innovation
News and Events
Insights
Analyst speak
Products & Platforms
Partner Ecosystem
Sustainability

Padmanabhan V is the Head of Media practice and consulting in Wipro. His focus is on Media and convergence addressing the entire media value chain from acquisition to delivery to monetization. In his current role he is responsible for developing content market place solution called COMET- driving content monetization, recommendation and analytics and nScreen enabling delivery of content across multiple screens. He has governed and evangelized several transformation programs such as rights transformation, digital editorial platforms, mobility and market place across a broad spectrum of industries such as education, information services, broadcast, music & entertainment, publishing and convergence.

Author's Posts

Business Landscape

Digital Content Monetization Strategies

Posted by: Padmanabhan V | August 27, 2012

The publishing industry has reinvented itself to adapt to the pervasiveness of the Internet and the possibilities it offers for easier and faster delivery of content. Publishers have utilized the Internet in two ways to monetize content. They have sold their content utilizing a direct-to-consumer model, or made the content freely available online, depending upon advertising to achieve returns. Publishers have been largely successful in monetizing their content for so long as they had exclusivity over the content and the industry did not suffer from a significantly disruptive form of external competition. However, over the past few years publishers have begun to realize that ‘traditional’ digital content monetization approaches are under pressure due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve.

X