With the kind of massive changes that the telcos are experiencing in the retail segment today, it is pretty much implied that there is a strong need for them to change the way they look at their business. The key for growth today is not being rigid but to adapt ourselves to newer markets and technologies. The dawn of digital era poses a few more additional challenges where the entire function of sales and distribution is undergoing a massive shift. And in order to survive this situation, developed and developing markets should mix traditional and new age digital capabilities and co-exist.
The nature of changes that we see in the retail segment of telecom industry today demands architectural changes to the sales and distribution systems so as to serve the growing needs of developing markets. When we talk about challenges that are ahead of telcos in the retail segment, all we can notice is the falling revenues. Today, with consumer interactions exposed to multiple digital channels, the physical point-of-presence will cease to be the primary point of interaction for sales. When consumers start interacting directly through multiple digital channels, the elements of supply chain also undergoes massive changes.
For any sales and distribution system - channel, product, location, order, and partners are key entities.