Author's Posts

Big Data and Analytics: Why the buzz is growing louder

Posted by: P. Srinivasa Rao (PSR) | December 18, 2013

The buzz around Big Data and Analytics seems to be growing exponentially. The concept of Big Data and Analytics appears to have captured the imagination of practically everyone across enterprises. It is indeed interesting to see why data and analytics are under the spotlight and the implications they have on the business.

Technology Convergence within Big Data

Posted by: P. Srinivasa Rao (PSR) | December 10, 2013

There is so much talk about Big Data these days, yet there is no common understanding of what it means, what impact it has on business. The academic and analyst community has described its attributes widely known as 5 V’s, Volume, Velocity, Variety, Veracity and Value. Depending on the context, different people have different perspectives on Big Data.

Biz-krieg': Where Business Intelligence Meets Search

Posted by: P. Srinivasa Rao (PSR) | November 28, 2013

Businesses love data. They want to hoard it, churn it, and analyze it to gain insights into their business. But data volumes from within (ERP, SCM, CRM, MES, etc.) and from outside (interest rates, income trends, GDP, weather, consumer trends, etc.) have been growing at a furious pace. It has reached a point where instead of feasting on the data, businesses have begun to get frustrated by it.

Riding the Data Wave in Retail

Posted by: P. Srinivasa Rao (PSR) | April 29, 2013

Retail has been a champion of data. For decades it has successfully used data to gain customer insight. However, in the last few years the advent of mobile commerce and social media has brought radical transformation in the business. Now retail must use data for a variety of other outcomes in order to remain competitive. For example, can retail use data to improve in-store customer experience or to personalize it? Can it use data to nudge customers towards the discovery of additional products they may need? Can it be used to deliver dynamic product pricing? Can it be used to improve the efficiency of coupon campaigns? Can it help unify customer experience across channels?