January | 2015
“Complexity is the prodigy of the world. Simplicity is the sensation of the universe. Behind complexity, there is always simplicity to be revealed. Inside simplicity, there is always complexity to be discovered”
BY Gang Yu
Having worked on treasury solutions for a while now, I can definitely say that the world of a corporate treasurer is complex. And what makes the world of corporate treasury complex is the topic of many conversations.
Here’s a perspective...
The corporate treasury office is constantly striving to ensure the financial well-being of an enterprise, to enable businesses to stay competitive, to deliver effectively today and to future-proof the company against the VUCA (Volatile Uncertain Complex and Ambiguous) world of tomorrow.
Several external and internal factors affect, influence and impact the daily operations, processes, decisions and strategy of the corporate treasurer. External factors include macro-economic issues, geo-political trends, global financial implications, industry trends, regulations and compliance, currency volatility and multi-dimensional risks.
Internal factors include the role definition of a corporate treasurer and the increasing expectations of the treasury office. Key among them is:
What’s your view? What makes the world a corporate treasurer complex? Leave a comment in the section below to let us know.
Excerpt from the post published here ; Edited and re-published here
Nischala Murthy Kaushik
Marketing Director – Innovation and Technology Ecosystems, Wipro Ltd.
In her current role, Nischala heads global market positioning initiatives for the Innovation and Technology ecosystem at Wipro. She works at the intersection of transformative technologies, GTM (go-to-market) & commercialization of strategic themes, brand communications & creative storytelling and data inspired business growth insights. As the marketing partner and advisor to the company’s CXOs and practice units, she crafts and executes high impact integrated marketing programs for areas like blockchain, open source, solutions for Apple ecosystem, HMI [Human Machine Interface], robotics / smart machines and the Open Innovation charter that front-ends strategic initiatives with academia, start-ups and VCs.
In a career spanning more than a decade, Nischala has shouldered diverse roles in India, US and Europe - being responsible for top-line growth, strategy, business innovation, thought leadership, marketing, customer relationship management and project execution.
Nischala is a recognized expert on marketing, and was featured among India's Top 100 Content and Brand Custodians. She was also a Winner at the Rising Star Awards (Top 50), an Awards Recognition Program to highlight achievements of female talent in India.
Nischala has done her MBA from IIM Bangalore. She loves to write, and is an avid blogger with bylines in The Economic Times , Financial Express, The Huffington Post, Thrive and The Times of India. Her blogs are featured among the Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers . You can follow her on Twitter @nimu9 or visit her LinkedIn page to know about her work.
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© 2021 Wipro Limited |
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