Author's Posts

Advertising Vs User Experience: What wins customers?

Posted by: Nirmal Mazumdar | March 12, 2018

Consumers often use the option to block intrusive ads from interfering with their content consumption experience.

Augmented Reality - A Shot in the Arm for Marketing

Posted by: Nirmal Mazumdar | September 01, 2016

“Augmented” – this word holds such promise of things that are bigger, more amplified, and certainly better. It is what we all wish our everyday realities were. Good news is that it is coming true as we speak.