Last week, we highlighted the pivotal role of telecom and the revitalization of the OEM and software industry. Before we could dwell on that topic further, today Google announced that it is buying Motorola Mobility solutions for a price of USD $ 12.5 billion. This is a monumental change and will set the tone for the future of the new connected industries.
The Berlin Wall dividing? industries has crumbled gone and pervasive business models are becoming popular. The wall between OEM vendors like Nokia, Ericsson, Motorola, Samsung, RIM, service providers and OS providers has just collapsed. As we see Google’s presence in advertising, digital entertainment, social networking, shopping , media, payments, etc. growing, I see that the divide advertising and media companies is slowly disappearing . This could accelerate further amongst other industries. Every industry will start connecting faster than we could imagine. Whilst this article is being written, the share price of Nokia and RIM have shot up indicating that the other players will jump to counter the Google move and most likely it will be Microsoft gobbling Nokia( they have broader partnership and Stephen Elop , CEO of Nokia is ex- Microsoft) and Samsung's buying RIM. (HP already bought Palm).
Whilst Apple continues to innovate through its killer applications and focus on the entire experience; Google is all set to capture the mobile eyeball of the user and will focus on pushing maximum advertising revenues through its Android phones. It will have the best leverage for enterprises which intend to market and build a reach to the convenient shopper. As devices splurge and enterprises constantly move to a multi channel medium, one can expect that the desktop and the laptop will eventually fade into oblivion like the erstwhile CD music player!
The big challenge as we discussed in our first series will be the cross industry integration and cross application integration, and with it - the bigger challenges of billing, clearing and settlements amongst various entities. IT Service providers are set to reap the benefits of these challenges with their skills in integrating and localizing application interfaces.
ING direct - one of the pioneers in internet banking - has launched a mobile branch banking facility. Such facility and its rapid adoption could force the death of brick and mortar based branch banking. Over this weekend, through a mail to all the account holders, ING direct has launched a secure transfer on the fly that helps the mobile saver immensely. The mail is self explanatory and here is the advertisement.
"Ever check your savings balance and get that money-in-the-bank feeling? Same here. With the Official App of Mobile Savers, you can enjoy that feeling from your Smartphone. No matter where you are – or where you're headed.
Now, we have three ways to put a bank branch in your pocket:
- Text the word "SAVING" to 42330 (we'll send you a quick link)
- Download the app at ingdirect.com/mobile
- Scan the QR code below using the code reader on your Smartphone
Grab the app today and use your Smartphone to securely transfer cash, view your balance and refer friends all for FREE from just about any place you happen to be.”
The Automotive industry has started using smart devices such as IPad as a car sales tool. Mazda is arming its dealers nationwide with an Apple's IPad that the sales consultants can use whenever a customer raises an issue or wants to know more about a model. The IPad is being used as a demonstration tool, education tool and a sales tool. It is also being used as a process improvement tool in the sales process so that the customer spends his time productively at the store.
The triple play has arrived…and in a big way.