Author's Posts

Why relentless focus on web conversions may not be good for organizations

Posted by: Manish Mahendiratta | December 11, 2014

In today’s connected world, online sales are ruling the commerce market – thanks to the increasing penetration of mobile and tablets. Based on a recent survey conducted by a research house, 98% of online visitors in an ecommerce portal are anonymous web browsers with their cart abandonment rate over 70%.

Do you really want to achieve Nirvana in 1:1 Personalization?

Posted by: Manish Mahendiratta | October 31, 2014

What Gautama Buddha was for self-actualization and realization, one of the leading US retailers has been for web personalization.