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Manish Mahendiratta

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Manish Mahendiratta is a Digital Marketing consultant with Wipro Limited. He brings 10+ years of rich experience in digital marketing, pre-sales, marketing communication and consulting assignments. He is an MBA from K.J.Somaiya institute of Management Studies and Research with an engineering background.

 

Author's Posts

Why relentless focus on web conversions may not be good for organizations

Posted by: Manish Mahendiratta | December 11, 2014

In today’s connected world, online sales are ruling the commerce market – thanks to the increasing penetration of mobile and tablets. Based on a recent survey conducted by a research house, 98% of online visitors in an ecommerce portal are anonymous web browsers with their cart abandonment rate over 70%.

Do you really want to achieve Nirvana in 1:1 Personalization?

Posted by: Manish Mahendiratta | October 31, 2014

What Gautama Buddha was for self-actualization and realization, one of the leading US retailers has been for web personalization.

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