For an IT services company, the cloud presents an opportunity to cause transformational and disruptive potential to the traditional business model like no other technology in recent times. The changes the technology brings include - business model changes, new market positioning opportunities, and greater accessibility of services.
However, the most important question is how an IT services company can offer consumable and monetizable services that can create differentiation in the market place? In short, how does an IT services business model fit into the cloud ecosystem landscape?
A view that is finding increased resonance is the how ‘Convergence Effect’ caused by the transformation of IT architecture into a Service Oriented landscape makes’ IT as a Service’ a real possibility today. In other words, with IT architecture today becoming service oriented and modular in nature is causing the convergence of business models, technology, products and services albeit in a subtle but systematic manner.
This creates an opportunity for service providers to specialize on each layer of the IT stack (viz. infrastructure, software, applications, security, managed services and others) and collaborate with other ecosystem partners to offer a ‘Last Mile Experience’ to the end customer with specific ‘end-to-end’ life cycle services. This is where a Systems Integrator’s role becomes crucial – in stitching together an ‘end user experience’ combining proprietary solutions complimented by ecosystem products, platforms and services to deliver an experience at a value only service companies can offer.