The challenges that plague the modern day enterprise are substantially different from those faced yesterday. Most prominent among these is the imminent resource scarcity- a challenge that is pressing the need for sustainable enterprises. There is, obviously, a sizeable movement to become 'green' and be sustainable. Apart from the major policy changes, however, there is also a move towards managing power and resources efficiently. Most businesses depend on devices and appliances like laptops, mobiles, air conditioners, etc. for their smooth functioning. This dependence has brought into focus the superfluous use of these devices and the resultant need for efficiency.
Creating awareness is definitely a step in the right direction; however, is this enough to secure the future of both businesses and the environment? According to the 'Diffusion of Innovation' theory, propounded by Everett Rogers, the rate at which a new idea is adopted depends on how it stacks up on five "Attributes of Innovation" including relative advantage, compatibility, simplicity, visibility, and trialability. Smart device management does not measure too well on these attributes. Considering the enormity of the resource scarcity situation, businesses and individual employees are not adopting smarter ways of using devices fast enough.
This was perhaps the most glaring finding of an online survey conducted by Wipro and Knowledge@Wharton. About one-third of the people polled believed that managing devices intelligently would help cut costs and burgeon profits. Instead of viewing the strategy as something that should be done from an altruistic spirit, the strategy's business benefits are sinking in. However, there is a need for greater awareness building that motivates people to mandatorily utilize devices efficiently. Apart from the social responsibility factor, it is now time to project these business benefits to motivate employees further.