John Rossi is the General Manager and Global Leader for Consumer Goods Consulting at Wipro. He has over 30 years of experience in the consumer goods, retailing and hospitality industries. Besides working in the industry, his work includes strategic consulting, process reengineering and implementing enabling technologies. John has a good balance of management and technology consulting and has created successful value propositions for his clients related to the convergence of the demand-and-supply chains including Digital Transformation. During the last twenty years, Mr. Rossi has focused on improving client's topline business including trade promotion optimization, innovation-driven new product development, shopper and consumer insights and the consumer-centric model. John is frequently published for his industry thought leadership, and you can follow him on Twitter at john_rossi or LinkedIn.