Enterprise Mobility Applications (EMAs) are one of the biggest trends across tech industry investment and innovation, even outpacing the cloud computing trend, according to a recent Forrester report. Some companies are using collaborative EMAs from enterprise software providers to move business applications like workflow automation from the office to smart mobile devices. Still others are exploring how IT and Product Development teams can use innovation techniques to create Transformational EMAs that will reinvent critical business processes.
The activity in EMAs is exciting and potentially a productivity game changer. But in all the rush, some companies may be neglecting a practical consideration. Whether your EMAs are being supplied by a software provider or being developed in house- or a combination of both - your organization needs a plan to manage them.
How will workers sift through the offerings in your EMA library to learn which they should use? How will organizations know whether an EMA is effective for specific tasks or specific types of employees? As your library grows and the options become more tailored and sophisticated, how will your EMAs be tested, tweaked, improved, or retired?
We believe the answer is the Enterprise Smart Store - a platform that will function as a "virtual personal shopper" for each worker, thanks to its ability to collect data and perform predictive analytics about apps, users, and enterprise-wide community behavior. The Enterprise Smart Store will provide workers with a familiar experience - think iTunes and Amazon - but it will be more robust than today's consumer platforms and offer better control over privacy and security.
What should be the capabilities of an Enterprise Smart Store? Like any good store or retailer, it must get to know its customers by collecting basic profile information and knowledge about the user's preferences, such as how frequently updates are needed. It should use internal data to gather basic relationship information about the user's place in and connections within the organization, such as job title, workgroup, and client relationships. It must collate transaction information, such as browsing, purchasing, and customer service history. And with the user's permission it can also collect data from external sources like social media platforms. All of this will form the core foundation for the Enterprise Smart Store's intelligence.
EMAs offer the productivity improvements your business needs, and the Enterprise Smart Store model provides the distribution and management platform required to capture their full potential. Now is the time to start building your Store.