So far, Enterprise Mobility Applications (EMA) development has lagged behind the growth of consumer apps. However, that is now changing. Informational EMAs-for example, remote access to supply chain management reports-are becoming commonplace; and many companies have moved up the development ladder to embrace Collaborative EMAs, such as mobile sales presentations, that combine the portability of Cloud computing with the interactive and graphical capabilities of tablets.
However, businesses cannot develop these 'Transformational EMAs' on their own. They will need help in planning and executing a strategy to leverage Collaborative EMAs for near term improvements while planning for longer-term, game-changing Transformational EMAs.
Communications Service Providers (CSPs) and Telecom Equipment Vendors (TEVs) are well positioned to capitalize on this high growth opportunity-if they move out of their comfort zone by migrating upstream from the communications layer. That will require a calculated strategy on three core EMA product requirements:
- Network controls for data security. Wipro conducted a survey of 161 North American companies whose executives are at the forefront of EMA deployment. Around 70 percent of early EMA adopters in our survey said security is an above average concern-and addressing security in product development and execution is in the operating DNA of the communications industry, where services-oriented networks are a service provider advantage.
- Network ownership to guarantee quality-of-service (QoS). Latency and downtime are generally accepted in the consumer market but are unacceptable for mission-critical enterprise solutions-and QoS is an area in which CSPs and TEVs that have redundant infrastructure can differentiate themselves against IT competitors by guaranteeing uptime, availability, and a consistently high level of performance.
- Vertical industry breadth. The communication industry's presence across every industry vertical makes it well positioned to deliver proprietary, industry-specific mobility solutions-something nearly 90 percent of the companies in our survey said is strategically important for their business.
Read more about how the CSPs can capitalize on this high growth area of EMAs in our article, 'Leaving the Comfort Zone: How the Communications Industry Can Capitalize on Enterprise Mobility Applications.'
EMAs will dramatically transform businesses of all types, much as e-commerce overturned the traditional competitive landscape in retailing. To avoid being left behind, businesses must develop a successful enterprise mobility strategy-and they will need a partner to help them create and deploy it. That is good news for the communications industry, whose inherent strengths in security, QoS, and vertical expertise are prerequisites of a compelling EMA solution.
But success for CSPs and TEVs is not guaranteed. Competition will be intense, and in some cases communications players will be running uphill to beat IT services competitors. To win this game, CSPs and TEVs must hone a calculated market strategy that leverages their unique communication-centric assets and strengths while they have the advantage. That means stepping out of their comfort zone and migrating upstream from the communications layer to business applications that solve their clients' complex problems.??