Author's Posts

‘Fast Data’ laying the foundation for MDM on the fly

Posted by: Hariharamoorthy Theriappan (Hari) | February 16, 2015

Large enterprises in the retail, financial, and logistics industries face an imminent need to interact with end users in multiple ways and on various platforms so as to help serve them better. Thanks to the internet and other technologies, today, enterprises are able to provide information back to consumers in a lot more contextualized, personalized and interactive way.