Posted by: G S Nathan | January 17, 2014
In a recent first-of-its-kind development for the automobile industry, five million social media users crowd-sourced and customized the design of a Porsche. Can you envision the impact that this approach, of depending on people who don’t work for you, could have on how organizations get work done? For instance, imagine if an organization working to deliver complex technology solutions could source niche skills from anywhere in the world, outside the boundaries of the organization. How would this enable organizations to innovate more rapidly and effectively?