Disruptive technologies: they are here!

The intersection of technologies is creating an unprecedented multiplier effect. When multiple new advanced technology devices interact, the outcome is a disruptive application which was never thought of – it gives rise to a new technological phenomenon. Consider Youtube, which was born out of technological breakthroughs like cheap cameras, reduced storage costs, widely accessible computing power, self-publishing, annotations, commenting features, and explosion of mobile devices capable of accessing the rich content on the go. The old way of cutting coupons is now gone. Coupons are now shown on mobiles. The inner workings are based on the intersection of technologies like massive processed CRM databases on cloud and GPS location of user.

At the intersection of these technologies arises a need for a world that radicalizes the notion of service, education, entertainment, commerce, healthcare, banking, media, manufacturing, travel, law, governance, safety, politics and society itself. It leads us into rethinking the world in a way which we haven’t thought about in a long time. In the present times when technology is changing faster than what we can even comprehend, one has to be at their feet to identify the emerging trends, new business models. A good example of how one can ride on the wave of disruption by identifying the key trends is Apple. Apple Inc., is a company known for its founder’s innovativeness and knack of coming up with revolutionary products and iconic designs.

The way I see the above scenario is that they realized that they were staring at a disruptive technology when they stumbled upon Capacitive Touchscreen Technology. It was a new opportunity and a completely new business model. Apple provided consumers with an intuitive user interface, a completely refreshed experience of web browsing, and a huge catalogue of apps in its App store. The combined might of the above mentioned innovative breakthroughs were what helped Apple carve a new face for the mobile industry. It leveraged its capability as a vertical integrator and disrupted the market with a completely packaged ecosystem of hardware and software - a model which would ensure their continued dominance in the mobile technology.

We are headed into a more efficient world. A world made more efficient by processing vast amount of data that we are generating each day. Each passing day our devices are becoming more and more efficient and yet even more powerful. What we have here is the intersection of a vast number of technologies. It's the chemistry between energy management, miniaturization, machine data, cloud technologies, mobile networks and analytics that makes this possible. It’s this chemistry that if we harness, we can indeed move mountains and create a significant impact into the future that we step into.

About the Author

Dr. Anurag Srivastava heads Business Outcome Services, which focusses on business outcome based Products, Process and IT Services. Prior to this role, Dr. Anurag Srivastava was Chief Technology Officer for Wipro's Global IT Business. His responsibilities included technology strategy planning, technology incubation through Centers of Excellence, business Innovation using futuristic technologies, technical stream & IP management and technology alliances in advanced areas with industry and academic forums.

Dr. Srivastava has also been the head of the Wipro Energy and Sustainability Services business. This business includes sustainability advisory, connected infrastructure & energy managed services to deliver comprehensive GHG reduction and energy cost optimization for our customers.

He was also responsible for starting the Consulting business for Wipro Infotech and supported its scale to the current level. He additionally led key strategic business transformational initiatives for Telecom, Telecom Equipment, Infrastructure, and Government industry verticals to build newer services/business models

Dr. Anurag brings with him rich industry and business experience and depth of technology to Wipro. His areas of work experience are process & technology integration, data modeling & analytics, pattern recognition, distributed computing, Internet security and machine to machine collaboration. He has strong expertise in architectural frameworks, product life cycle management, incubation management and large transnational project management.

Prior to Wipro he has worked in IBM, Novell, HP-Verifone, Indian Institute of Science & Ness Technologies (Apar) in various technology & business leadership positions. He completed his PhD in Computer Science in the area of artificial intelligence and pattern recognition. He has several publications in international conferences and journals (IEEE SMC, Pattern Recognition and CC-AI). He holds a Bachelor's in Electrical Engineering and Master's in Computer Science & Engineering.

Dr. Anurag has been an invited speaker for various conferences by NASSCOM, Analysts fraternity, FICCI, CII, ASSOCHAM, Telematics, etc. and has several journal publications and articles.

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