Author's Posts

Adopting Big Data

Posted by: Charu Kapur | May 14, 2012

Big data helps granular thinking – for Pfizer it is about analyzing the clicks in a sales representatives presentation to decipher customer interest and sales competency; for insurance companies it’s about knowing your next travel destination and serving you dynamic insurance quotes to cover the ‘Now’ in your life or for retailers it is to serve products recommendations by knowing your preferences perhaps even better than your family!