Author's Posts

A digital marketing platform for retail consumer packaged goods

Posted by: Bharath Sarma Rejeti | May 10, 2012

Retail and Consumer Packaged Goods (RCPG) companies today have to deal with a changing business environment, with new customers in several emerging markets, and a mass migration of customers to the emerging marketing channels like mobile, social and web. To reach this new generation of consumers, marketers must create personal, interactive and social marketing experiences – and must do so with consistency across all channels, tightly coupling and coordinating multi-channel marketing campaigns. Additionally, the organization’s offline presence should reinforce the online presence and vice-versa.