New pastures in Testing

"Time will change, so will technology and with that, man".

While the power of technology grows, the importance of testing cannot be undermined. Testing as a practice has moved from playing a cost centric role to that of a mandate. Past failures have made companies realize the strategic importance of testing and its contribution to quality. Testing is a $90 billion market today and is set to grow over the years.

Enterprises are treading in a ‘smart buyer’s’ market and customer satisfaction is key to increasing market share. At the same time they must ensure regulatory compliance. The averseness of enterprises to high failure rates has led to the rise of business application services which are set to boom in the

current recessive environment.

Darwin’s ideology of "Survival of the fittest" is applicable to businesses as well. They must constantly be aware of environmental changes and move quickly to adapt. Let’s look at the key changes impacting the testing landscape:

1. Packaged applications will be the differentiators in a competitive landscape

2. Standardization will shorten project timelines and reduce risk. Coupled with "differentiating solutions" and "delivery methods" it will improve margins

3. Emergence of cloud to reduce the total cost of ownership creating multiple opportunities to host an increasing number of applications on cloud.

4. The increasing use of mobile applications by businesses and increasing budget allocations to mobility

5. Rise of Platform-as-a-Service (PaaS)– combining solutions with a computing platform where we provide the infrastructure and the tools and the consumer creates his own software

6. The pricing models have moved away from the traditional unit type pricing to outcome based pricing

Competition is the best motivator. It will make you upgrade yourself constantly and adapt to tougher environments more quickly. In this tough competitive landscape it is criminal to forget about one of the most important parameters a product/service is judged on - quality.

Cloud, mobility, packaged applications will move business to a new level but the challenge for us will be to maintain the same level of quality as we always have.

Where do you think is the testing industry headed to? I would be happy to hear your thoughts.

About the Author

Bhanumurthy BM (Bhanu) is the Chief Executive of Application Services & Strategic Alliances. He carries P&L responsibility, strategy and operations of this unit globally reporting to CEO. With over 20 years of global diversified experience, he has been instrumental in building and scaling many of Wipro's businesses successfull

Business Application Services is by far the largest service line for Wipro, by revenues. It offers integrated business solutions that span the application and technology landscape, from enterprise applications, digital transformation services to security solutions, enterprise business integration and testing. Under Bhanu's leadership, the services and solutions offered by Wipro's Application Services Practices have been creating the edge that organizations must have to assert their competitiveness in their markets ? a combination of global, forward-thinking strategies and high-impact technology solutions to support them.

Prior to this, Bhanu was Chief Business Operations Officer of Wipro's IT Business and Sr. Vice President, Application Services. He was instrumental in setting up far reaching processes to aligning the delivery structure.

Earlier, Bhanu was head of Retail, Consumer Goods, Transportation & Government (RCTG) businesses, which he built and nurtured for over a decade. He is a strategic thinker and leader with deep understanding of the market and the customer's business, technology, processes and systems.

Bhanu is reputed for his strong work ethic. He is result-oriented, adaptive and has a positive attitude to change. He is known for his exceptional ability to forge and maintain major client relationships. He represents Wipro in several external business forums and is a frequent speaker at leading business, technology and academic forums around the world.

Bhanu holds an MBA from Indian Institute of Management (IIM), Ahmedabad and a degree in Engineering from National Institute of Technology (NIT), Warangal.

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