Bhanumurthy B M

Bhanumurthy BM (Bhanu) is the Chief Executive of Application Services & Strategic Alliances. He carries P&L responsibility, strategy and operations of this unit globally reporting to CEO. With over 20 years of global diversified experience, he has been instrumental in building and scaling many of Wipro's businesses successfully.

Business Application Services is by far the largest service line for Wipro, by revenues. It offers integrated business solutions that span the application and technology landscape, from enterprise applications, digital transformation services to security solutions, enterprise business integration and testing. Under Bhanu's leadership, the services and solutions offered by Wipro's Application Services Practices have been creating the edge that organizations must have to assert their competitiveness in their markets ? a combination of global, forward-thinking strategies and high-impact technology solutions to support them.

Prior to this, Bhanu was Chief Business Operations Officer of Wipro's IT Business and Sr. Vice President, Application Services. He was instrumental in setting up far reaching processes to aligning the delivery structure.

Earlier, Bhanu was head of Retail, Consumer Goods, Transportation & Government (RCTG) businesses, which he built and nurtured for over a decade. He is a strategic thinker and leader with deep understanding of the market and the customer's business, technology, processes and systems.

Bhanu is reputed for his strong work ethic. He is result-oriented, adaptive and has a positive attitude to change. He is known for his exceptional ability to forge and maintain major client relationships. He represents Wipro in several external business forums and is a frequent speaker at leading business, technology and academic forums around the world.

Bhanu holds an MBA from Indian Institute of Management (IIM), Ahmedabad and a degree in Engineering from National Institute of Technology (NIT), Warangal.

Author's Posts

Next Gen Applications at the heart of the digital enterprise

Posted by: Bhanumurthy B M | February 10, 2014

"The old order changeth yielding place to new," said Tennyson. We are seeing technology in various forms causing sweeping changes in the enterprise.

New pastures in Testing

Posted by: Bhanumurthy B M | October 22, 2013

“Time will change, so will technology and with that, man”. While the power of technology grows, the importance of testing cannot be undermined. Testing as a practice has moved from playing a cost centric role to that of a mandate. Past failures have made companies realize the strategic importance of testing and its contribution to quality. Testing is a $90 billion market today and is set to grow over the years.

The next generation business applications

Posted by: Bhanumurthy B M | July 07, 2013

Every few decades, technology advancements transform computing devices. From personal computers and mobile phones we are moving to Google Glass. Soon, we will also move from gesture and voice control to interacting with these devices by just thinking! This advancement coming along with affordability has given rise to a new phenomenon – the consumerization of technology. Computing devices have become more personal.

Winning the Game with Predictive Analytics

Posted by: Bhanumurthy B M | October 25, 2011

At the end of 2009, global retail sales stood at a whopping 13,900 billions of dollars according to EIU. But did you know that retailers have also incurred millions of dollars in losses every year due to the lack of foresight and poor business strategies thus adversely impacting their sales margins? Could this have been avoided with better forecasting and intelligent analytics tools?

Customer centricity: reason for prestigious CGT awards

Posted by: Bhanumurthy B M | February 26, 2011

We are delighted to have won two prestigious Consumer Goods Technology (CGT) Reader’s Choice Awards for 2011. Wipro has been listed in the Top 10 of the awards for Outsourcing/ IT Integration and for Consulting, showing strong movement between 2010 and 2011. In 2011, we were listed in the CGT Reader’s Choice Awards for Outsourcing/ IT Integration at # 5 (up from #9 position). In addition, we are in the Top 10 in the Consulting category. If the awards are anything to go by, we have not stood still over the last year.

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Bhanumurthy B M

Author's Posts

Next Gen Applications at the heart of the digital enterprise

New pastures in Testing

The next generation business applications

Winning the Game with Predictive Analytics

Customer centricity: reason for prestigious CGT awards

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