Author's Posts

Back to linear

Posted by: Atanas Popov | January 17, 2013

We no longer live in a ‘linear’ world. Today, people move fluidly and unpredictably between devices and media environments – mobile device to computer to social platforms to TV, all in one day. With new technologies such as Video on-Demand (VOD), Digital Video Recorders (DVRs) and internet video, traditional linear advertising (inserting of promotional messages into programs that are being transmitted in continuous form, like broadcasting or streaming) as in TV, is losing some of its effectiveness.

Paper is Dead, Long Live Paper

Posted by: Atanas Popov | December 11, 2012

After less than two years in existence, the first mobile only newspaper, the Daily, will close for good. The News Corp. press release stated that “As part of a digital restructuring initiative, the company will cease standalone publication of The Daily iPad app on December 15, 2012, though the brand will live on in other channels. Technology and other assets from The Daily, including some staff, will be folded into The Post.”