Atanas Popov

Atanas Popov is a senior industry partner specializing in business strategy, operations and technology in media and telecommunications. Atanas leads Media Consulting and works with many of Wipro?s clients to deliver value through innovation and business transformation.

Atanas joined Wipro from Trilogy, where he was a portfolio CEO, managing several technology businesses servicing hundreds of enterprise clients. Prior to this Atanas was CEO of Docvoice, a healthcare communications company, and co-founded the new ventures group for Interpublic, one of the largest global marketing holding companies. He delivered strategy and solutions in search, mobile, social media, advanced TV, and hyperlocal marketing. Atanas also served as SVP of Business Transformation with Interpublic Media.

Mr. Popov joined Interpublic from Deloitte Consulting where he led major business transformation efforts for Fortune 500 media and telecommunications companies. While at Deloitte, he developed a number of POVs on technology topics, including consumer privacy in the digital age and Shared Services.

Mr. Popov brings diverse international experiences from ventures in Europe, North and Latin America. Mr. Popov holds Master of International Business and BS in Mathematics.,/p>

Author's Posts

Back to linear

Posted by: Atanas Popov | January 17, 2013

We no longer live in a ‘linear’ world. Today, people move fluidly and unpredictably between devices and media environments – mobile device to computer to social platforms to TV, all in one day. With new technologies such as Video on-Demand (VOD), Digital Video Recorders (DVRs) and internet video, traditional linear advertising (inserting of promotional messages into programs that are being transmitted in continuous form, like broadcasting or streaming) as in TV, is losing some of its effectiveness.

Paper is Dead, Long Live Paper

Posted by: Atanas Popov | December 11, 2012

After less than two years in existence, the first mobile only newspaper, the Daily, will close for good. The News Corp. press release stated that “As part of a digital restructuring initiative, the company will cease standalone publication of The Daily iPad app on December 15, 2012, though the brand will live on in other channels. Technology and other assets from The Daily, including some staff, will be folded into The Post.”

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Atanas Popov

Author's Posts

Back to linear

Paper is Dead, Long Live Paper

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