Posted by: Ashwin V Bhandarkar | January 24, 2013
igital marketing is a rapidly growing force in a world that is highly mobile and connected. It has emerged as a critical factor for competitive differentiation and growth for many businesses. recent Forrester report shows that digital budgets are expected to rise to 20% of the total marketing budgets in organizations across the globe. The predictions indicate that digital will be integral to all marketing activity and online platforms and will continue to replace traditional mass media.