Client Background
Wipro Consumer Care & Lighting (WCCLG) is one of the fastest growing FMCG companies in India today. From personal care and wellness products, domestic and commercial lighting to office furniture, WCCLG has a strong presence in about 40 countries, including India, Malaysia, Indonesia, China, Taiwan and the Middle East. It has 7 production plants overseas and 8 in India.
Industry Landscape
Consumer switches and lighting businesses are looking to make their sales processes more efficient and increasingly customer-centric. As part of their business transformation initiatives, organizations feel a pressing need to improve customer touch points, better track sales activities and automate processes. Stemming customer churn is high on their radar even as they grapple with steeper manufacturing costs amid low volumes. While organizations look to secure new accounts, it is important to have more information related to existing customers’ buying patterns and interest areas as it gives a competitive edge.
The Opportunity
Wipro Consumer Care & Lighting was looking to streamline its sales process and improve customer interactions by automating processes. It was facing multiple challenges, such as:
Wipro automates enquiry gathering to project closure process of WCCLG and streamlines project pipeline tracking via Oracle Sales Cloud
The Solution
Wipro implemented the Oracle Sales Cloud (OSC) solution that helped automate the sales process and improved sales performance through better forecasting and analytics, and quota management.
The solution helped:
Business Impact
Expected Outcome:
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© 2021 Wipro Limited |
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