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e-Customer analytics

Abstract
World Wide Web has become an important channel for conducting the businesses. The Internet provides the opportunity to access the global market for the enterprises. Increasingly the Internet is becoming the first point of contact with prospects and the customers for the businesses. This leads to the necessity for understanding the behavior of the web site visitors, by analyzing and profiling their behavior. Data warehousing and data mining technologies can help the e-Businesses to better understand their e-customers.

The analysis of the web site visitors poses unique problems like:

bullet Identification of the origin of the visitor is required
bullet Calculation of the Dwell time for a content page
bullet Identification of a User Session
bullet Managing Web-site Structure Information

This paper addresses the specific problems and possible solutions in providing the analytical solution.

Author
Pushpa Ramachandran M

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