Abstract
Managing the supply chain is not getting any easier. Major reasons being increased outsourcing, shorter product lifecycle, proliferation of products varieties and heightened customer expectations. The challenge of coordinating effectively with the entire supply chain for balancing the supply and demand thereby reducing cost has become increasingly important. Many firms have discovered the magnitude of savings that can be achieved by planning and managing their supply chain effectively.

This whitepaper discusses the demand-driven collaborative supply chain (DDSC) concepts and its need for fulfilling true customer demand by responding quickly to demand changes. This paper also discusses the three design principles, benefits and challenges for implementing DDSC in an enterprise.

Authors Arnab Bag Ramanan Sambukumar

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