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Home White Papers Retail, CPG and Distribution

Keys to successful Trade Promotion Management Solution Implementation

Abstract
As with many enterprise software products, the actual implementation, or the process of customization and installation, testing and launching of the new software has become one of the most important factors in the consideration of improving business technology. This white paper specifically focuses on the problems facing manufacturers, channel companies and TPM vendors around the implementation of new TPM processes and technology. Implementation, as a definition, cannot be limited to the physical customization, installation, testing and rollout of the new system. For any reasonable treatment of this subject, we must consider the process leading up to those specific project activities. The most important part of the entire TPM initiative is the process and battery of activities leading up to the actual engineering design and development, testing and launch of the technology. Yet many fail to incorporate those activities within the full definition of TPM Implementation. We will not make that omission, nor will we be guilty of failure to cover it in as much detail as we can within the limits of this document.

Authors
Somjit Amrit
Rob Hand
Balakrishnan Anantharaman

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bullet Energy & Utilities
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bulletFinancedot
bulletHealthScience
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bulletHigh Technology
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bulletInsurance
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bulletManufacturing
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bulletMedia & Entertainment
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bulletRetail
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bulletSoftware Products
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bulletTelecom Service Providers
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bulletTravel & Transport
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