Abstract
Customer service has always been the leading business driver for retailers striving to increase their slice of the retail pie. The point of sale has been recognized as a key interaction point between the retailer and the customer, and as technology and business processes have evolved, retailers have realized the crucial role that POS systems play in improving customer service and increasing customer retention.

However, due to technical limitations imposed by the existing systems, retailers looking to extend the functionality of their existing POS systems are being forced to compromise on their business objectives. This whitepaper discusses the shortcomings of today’s aging POS systems and delves into the key strategic, functional and technical areas that retailers seeking alternatives to their existing POS systems must focus on.

Author Arjun Dugal

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