Abstract
The Retail Industry revolves around the Customer more than any other Industry. It becomes imperative to not just interact with the Customer in a better way, but also to 'know' the Customer. Such knowledge helps in boosting Profits, Market share and Customer loyalty. This paper identifies the needs of the Retail Industry in this area, and attempts to educate the reader about the potential application areas for Business Intelligence and Data Warehousing. The paper illustrates the process to capture and analyze Customer-oriented data, and lists the key benefits resulting from such an endeavor.

Live case studies listed here will also help the reader to benchmark against the innovators.

Authors Srinivasa Rao P Saurabh Swarup Phani K Raparla

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