Abstract
Planning out the right assortment is very crucial for the retail industry. But the task of reaching the appropriate mix is much more difficult than said. Because of the complex and ever-continuing changes that happen in the retail market factors like consumer lifestyles, psychometrics etc. are gaining more importance. This paper discusses the basic concepts, complexities and processes involved in Assortment Planning. It offers insights on how to make the Assortment Planning Process an effective and efficient one, using appropriate software applications by looking at what has worked in the industry. This would be a useful read for retail merchandise planners, retail IT managers, retail academicians or for that matter anyone associated with the retailing world.

Authors Sudhir Kumar Sunil Oberoi

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