Abstract
As content centric organisations expand their offerings across locations and media vehicles, Intellectual Assets and Rights Libraries associated with these offerings are becoming increasingly complicated and cumbersome to comprehend and manage. Embedded amidst this vast heap are the phenomenal value and revenue potentials that companies need to demystify to convert them into profits. What is needed is a new perspective on value creation from the assets and the associated Rights. Value creation is more than what actually meets the eye. We see it as a consequence of how firms create, process, track and analyze Rights and Licenses associated with their assets.

Author Balasubramanian K

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