Abstract
By 2005, mankind will play with more than 100 billion gigabytes of content in the form of images, text, audio, video, graphics or a combination of all these. The task of managing this content and making sure it reaches the right customers at the right time will be a great challenge. This paper looks at this issue of Digital Content Management from a supply chain perspective. It tries to apply some of the commonly used supply chain practices like Inventory Management to the content assets created by Media and Entertainment companies.

If content assets are treated as SKUs (Stock Keeping Units) in supply chain parlance, and technology applications like Digital Assets Management are applied from an Inventory Optimization perspective, Media content managers will be able to handle the digital onslaught better.

Author Ashish Chawla

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