Abstract
In this paper, we have outlined how we think you can begin addressing the challenges that lie ahead of you. Every organization must carefully evaluate how the Third Wave of e-business will impact their industry and decide which strategies to pursue in response. We have identified four steps to get you on the right track:

	Understand dominant B2B trends
	Know your industry and your competition
	Know yourself
	Execute your strategy rapidly and iteratively

With all the choices presented by the Internet, the task ahead may seem daunting and overwhelming. It is sure to require significant consensus building, and, most likely, significant rethinking and retooling of your current business models. However, the opportunities coming with the Third Wave of e-business are immense. Fundamental business and economic transformation will result in significant rewards for those who make the transition. Winning in the Third Wave of e-business requires innovation throughout the business, and beyond business boundaries when working with partners and suppliers. eDemandNets and eSupplyNets are changing the way organizations collaborate with their business partners, suppliers, and customers. Ultimately the goal is to be able to integrate eDemand Nets with eSupplyNets to be able to align demand and supply, thus driving business evolution and tangible business benefits.

Authors Dr. Sanjiv Gossain Randal Kenworthy

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