Abstract
Single Customer View can be defined as an integrated and effectively managed view of its customers which has been compiled from all customer touch points and product purchases. It enables a bank or a financial institution to understand its customers better which will enable them to provide service more effectively. Intense Competition and other drivers (both internal & external) are responsible for bringing the concept of a Single View of the Customer to the forefront.

This white paper tries to analyze the various challenges confronting banks while implementing a Single Customer View Solution. It provides a step by step approach that banks & FIs need to adopt in implementing a Single Customer View Solution.

Author Abhijit Ghosh

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