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Collaborative commerce: Compelling benefits, significant obstacles

Abstract
Even after the dotcom burst, Collaborative Commerce is gaining ground as it increases revenue, reduces cost and catalyses customer retention. Amazingly enough, only a few companies have very high levels of Collaborative Commerce. This trend is even stronger among organizations involved in businesses like energy, industrial manufacturing etc. Reasons are aplenty for this, the most important being the lack of trust they perceive in sharing proprietary information. Many of them still have not integrated their disparate systems. The other reasons for such apathy include lack of awareness about the cost benefits and lack of a proper blueprint for adapting Collaborative Commerce.

This white paper explains the trends in Collaborative Commerce, its advantages and future possibilities, and the possible hurdles on the way of companies looking for greater involvement in Collaborative Commerce. This paper also outlines a blueprint for companies to guide their business processes and systems integration.



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