e-Customer analytics
Abstract
World Wide Web has become an important channel for conducting the businesses. The Internet provides the opportunity to access the global market for the enterprises. Increasingly the Internet is becoming the first point of contact with prospects and the customers for the businesses. This leads to the necessity for understanding the behavior of the web site visitors, by analyzing and profiling their behavior. Data warehousing and data mining technologies can help the e-Businesses to better understand their e-customers.The analysis of the web site visitors poses unique problems like:
 |
Identification of the origin of the visitor is required |
|
Calculation of the Dwell time for a content page |
|
Identification of a User Session |
|
Managing Web-site Structure Information |
This paper addresses the specific problems and possible solutions in providing the analytical solution.
Featured at Hoover's
 |
B2E
Business Process
Management
Business Intelligence
and Data Warehousing
e-Business
Enterprise Applications Services
Technology Infrastructure Services
Embedded & Product Services
Talent Transformation
Telecommunication & Internetworking
|
White Papers 
Subscribe to 'Peer Ping' our monthly newsletter
Request for Information
Contact Us
India : An outsourcer's paradise
