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Customer analytics-Gathering intelligence from your CIS

Abstract
The Customer Information System (CIS) in a utility is architected as a transactional system and is not well suited for conducting analysis on the data captured. In today’s business environment, utilities need more intelligent information to stay competitive as well as to comply with regulatory directives and legislations. They also need a single view of the customer across various dimensions. Most product offerings do not meet the unique needs of utilities. This necessitated a customer analytics solution that is built around the information needs of business users in a utility.

Author
Ved Prakash

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