| The
client
The client is the largest broadband service provider
in the US.
The challenge
The client was looking forward to outsourcing
its business processes including technical support
to customers for both DSL/cable support (broadband)
and regular dial-up connection (narrowband) for
the following objectives:
 |
Increase customer
satisfaction levels and relevant service levels |
 |
Manage people
issues - training / attrition |
 |
Reduce its
operating costs for providing technical support
and problem resolution services to end customers
(retail and SME's) that were using the client's
ISP services |
 |
Reduce the
cycle time for new product development and
launch |
The challenge involved improving upon the performance
metrics of the client's customer interaction processes
(e.g. decreasing average hold time and increasing
customer satisfaction scores)
The solution
The client had apprehensions about driving these
highly sensitive "bottom-line-impacting"
processes from India. Two factors - our extremely
competent and experienced team and our "numero
uno" status in the Indian BPO industry were
the primary source of assurance to the client
that their processes were in the right hands.
Our transition team visited two client sites
for a period of two weeks and surveyed the key
stakeholders like senior managers, process managers,
technology managers and trainers. The team then
mapped the current processes and developed adapted
offshoreable processes. This involved some sample
transaction walkthroughs, process re-engineering
and development of process documentation. After
a detailed process study, the team also put together
an extensive HR plan identifying the skill sets,
developing the "ideal" CSR profile,
creating job descriptions, sizing the opportunity
and the possible ramp up plans in consultation
with the client. "Train the trainer"
approach was used to transfer knowledge from the
client location to our offshore resources. The
business and technical connectivity solution for
routing calls to our locations was implemented
and the adapted processes were started offshore.
The processes got stabilized and began delivering
the desired results within 2 months of the production
phase.
Business benefits
The business benefits that the client derived
from Wipro Spectramind.
 |
Wipro Spectramind
was able to meet all the desired critical
performance measures within the desired time-frame.
This provided the client with higher cost
benefits due to faster ramp ups without compromising
the quality of support. |
 |
The service
window for the customers which was earlier
of 8-9 hours duration, has expanded to a 24
X 7 operation |
 |
The call volumes
have increased with a multiple of 30X from
the pilot stage |
 |
Increased customer
satisfaction (3% growth in c-sat metrics on
a weekly basis) |
 |
Wipro Spectramind
demonstrated its ability in voice based technical
support to the client. This led to the client's
increased trust and today Wipro Spectramind
is also doing several other non-technical
processes for the client which have a direct
impact on the client's bottom-line. |
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