The client has a special category of customers called fleet buyers. Fleet buyers are customers who buy more than 5 vehicles at a time. They form a sizeable part of the client’s target audience. Since, the purchasing process of these customers vary significantly from the normal car buyer, the information they require to make purchase decisions is also different. These customers purchase vehicles in larger numbers across geographies, so they are eligible for discounts and services which are not available to a regular car buyer.

The client used six static Websites to provide fleet owners in different geographies with information regarding vehicles, incentives, rebates, quotes and dealer information. These disparate sites resulted in longer customer assimilation time and poor customer experience. There was also heavy cost involved in maintaining these Websites.

Wipro designed and developed a dynamic enterprise portal with enriched functionality. This single portal which was based on struts framework and J2EE & interwoven portal, replaced six static Websites.

The new site contains comprehensive information about local services, finance programs, vehicle information, market information etc. It also includes functionality which allows customers to choose dealers based on vehicle make/model, zip code and city; obtain information in languages of their choice; submit FAQs easily for different geographic regions; and review FAQ status online.