The client’s data of one million customers was spread across 60 applications in more than 10 different divisions of the company. Each division maintained their own customer database and used their own ID to identify customers. As a result data existed in multiple, disjointed silos.

The client was unable to leverage customer information in its marketing strategy resulting in poorly targeted campaigns. There were redundancies and inefficiencies in maintaining customer data, since multiple groups were maintaining similar information.

After analyzing the client’s business requirements, Wipro designed and developed a solution which enhances, standardizes and, validates data in a centralized data repository. The solution has changed the way the client manages their customer database.