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As a strategic end to end solution
partner, Wipro had to ensure that the proposed
solution would cater to both current and future
needs of all the three business functions–
sales, marketing and services.
Wipro designed and developed
the One Customer Database (OCDB) - a central repository
for customer data, which provides a common view
of the customer across the client’s organization.
The OCDB is fully integrated with the back end
systems and contains the latest version of customer
and product details (around 40 million records).
Measurable business benefits
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Ease of servicing
customer requests through support for multiple
brands and a single consistent view of the
customer |
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Enables the Customer Service
division to handle an increased number of
transactions |
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Faster turnaround times
in closing customer requests like address
changes across multiple product systems |
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Powerful customer insight
based on a holistic view of a customer and
their product holdings |
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