| Wipro
provided entire design and development of tools/applications
to support these customer analytics. The complete
task was subdivided into various subprojects like:
 |
Tracking the
performance of marketing campaigns and promotions
on the website |
|
Identifying
gaps between current and desired level of
analyses and helping them fill these gaps
by using e-business analytic tools |
|
Generation
of MIS reports on sales and marketing performance
based out of client's site |
A system which offered support in building the
regional e-sales/e-marketing progress sheet was
also developed. Datamining tools/techniques were
utilized to test and validate the effectiveness
of various changes made on the online store-sites. |
