Escalating healthcare expenditures have resulted in Governments across the globe to introduce new reforms to control the cost. This has had a ripple effect on the pharmaceutical industry. As a result of this, major hospitals are forced to seek ways to protect their revenue and are now aggressively pressuring pharmaceutical companies for greater pricing discount on prescription drugs to achieve cost savings and maintain profit margin.

As a result the Customer organization is facing increasing challenges to sustain market share, revenue growth and strategic alliance with their major hospital clients.