What sets Wipro apart is its commitment to helping clients develop a cohesive blueprint, or "architecture," for achieving enduring business value through the application of technology.

Wipro's architects don't simply spotlight the technology solution or the new business approach - they meld the two. They effectively fuse the work of Wipro's strategists, planners and its systems integrators and program managers.

Why does that matter? Because the new push toward collaborative commerce (see Wipro's collaborative commerce study) dictates new ways of working, which, if they're to be fully effective, call for new frameworks. Whereas conventional businesses have organized around linear "value chains," today's most progressive businesses focus on their core activities and manage all other services, products, activities, and processes in a collaborative initiative. As a member of such a group, an enterprise must be able to conduct business with its partners as easily as it can within its own walls.

That may sound like a prescription for chaos - and it could be. That's where Wipro's architecture comes in. It allows collaborative commerce businesses to share one common definition of the interaction between them - not multiple versions of "reality." It redesigns the business processes that will support new ways of working with trading partners. It realigns organizational structures around the new processes. And it modifies the technology systems to enable information to be shared externally just as easily as it's shared within one enterprise.

The best blueprint is market-led, shaped by the needs of the collaborative commerce customers. It will feature as many modular elements as possible. And it will continually make it easy and attractive to participate in collaborative commerce by keeping the cost of entry low.

	Validate or identify the major elements of strategy that define the ownership, control, and access aspects of collaborative commerce.
	Identify the high-level transition plan that will help the transition to a true collaborative commerce.
	Identify the major processes that must function across the entire integrated collaborative-not just within the enterprise.
	Identify the collaborative commerce services that must be delivered.
	Identify the major industry standards for process, data and infrastructure that must be developed and rolled out to support collaborative commerce.
	Craft the overall architecture for the modular business and technology platform necessary to succeed.